Digital marketing consists of a wide range of diverse online activities all aimed at amplifying the reach and awareness of your brand’s communication. The major and recommended digital activities are SEO (Search Engine Optimization), SEM (Search Engine Marketing) or PPC advertising, SMM (Social Media Marketing) and Website Development. These activities are fundamental in creating a strong online presence. Tied together effectively they can deliver massive and profitable business results in due time.

SEO stands for Search Engine Optimization. It is the process of driving ‘organic’ or ‘free’ traffic to your website through search engines like Google. It helps in improving the quantity and quality of traffic to your website. It can provide visibility to your business’ website by ranking on top of search engines for searches of keywords related to your industry/niche.

SEO is mainly divided into on-page SEO and off-page SEO.

In on-page SEO, you need to focus on optimizing your website by considering Google's ranking factors. The off-page SEO is about generating quality backlinks for your websites through different channels.

A few steps involved in optimizing your website for search engines include:

1. 1. Keyword research
2. 2. Competitor analysis
3. 3. Keyword Mapping
4. 4. On-page optimization
5. 5. Content creation
6. 6. Performance Tracking of SEO campaign

SEO is a combination of various techniques which can help your website land relevant traffic and improve its overall ranking. A digital agency like Bleap, has experts to analyse your website and test it on different aspects like UX, mobile responsiveness, website content, technical errors, on-page changes, backlink quality and overall improvement of website quality.

Once the concise report is made about required changes, the changes get implemented on the website and SEO strategy is made according to the scope of work. Continuous efforts are made throughout the campaign to make the targeted keywords rank better and improve the organic traffic to the website.

Depending on the competitiveness of your niche and the popularity of the keywords used, making your brand appear on the top of the search engine results may vary from a few weeks to months.

SEM or Search Engine Marketing usually refers to paid search or PPC (pay-per-click) advertising. It’s a way to gain enhanced visibility on search engines when users search for terms that relate to your business. Essentially it enables you to buy listings in the “sponsored” area of a search engine thus putting your website in direct visibility of the prospect for the related keyword search. Through SEM campaigns you can have potential visitors to your websites/landing page, where you can convert them to leads and conversions.

Both SEM and SEO can go hand in hand as simultaneous efforts in your digital marketing strategy. While search engine optimisation focuses on organically improving the rank of the site in SERP on particular keywords, search engine marketing focuses on improving the presence through the paid medium of advertisement. Advertisements can include both display ads and text ads to drive the relevant and potential audience to your website who formerly were not aware of your brand.

What is ideal is a combination of the immediate results of SEM campaigns along with the organic methodical approach of SEO activities. This will deliver all-round business results both in the short and long term.

The main objective of SMM or Social Media Marketing is promoting your brand, products, and services on social media platforms like Facebook, Instagram, LinkedIn, Twitter etc.

Social media platforms are great mediums to communicate your brand’s offering as they are widely used on an everyday basis and offer great advertising tools. The Facebook ads manager for instance provides extremely comprehensive targeting options and comes with the advantage of massive storehouses of consumer data that is leveraged by the machine learning algorithms built-in by Facebook. Depending on whether the objective of your campaign is awareness, consideration or conversion, the campaign can be optimized to deliver according results. Using a combination of effective targeting and compelling creative, massive business results can be achieved by advertising on these platforms.

Social media marketing isn't only about the social media channels; it's also about the people available on these channels. The social media processes involve interpreting the audience’s insights and working out strategies for creating a sustained online presence.

Social media marketing can work best when

• There is an in-depth research on the audience’s behaviour
• The content is custom-designed to best fit the audience’s behaviour
• Time and tone of each activity is matched with the audience’s behaviour
• Topical content is best leveraged.

Social media marketing will prove to be beneficial only if there is a strong understanding of your brand and your audience. The content developed needs to be channelized at the right time and customized for the right audience. There need to be effort put into understanding the objective and brand, researching the audience, creating customized content and right channelization.

Developing a website can be broken down into several steps from the initial stage of gathering information to determine the purpose, all the way to the completion and ongoing maintenance of the website.

The first step involves discovering the purpose and understanding the brand brief to get a clear picture of the future website purposes, after which planning, sitemap and wireframe creation is done, which determines the framework of how the entire site will look like. Following this is the designing phase during which the website takes shape. All the visual content, such as images, photos, and videos are ideated and created at this step. Content writing and compiling usually overlaps with other stages of website creation, and is done simultaneously with several revisions upon requirement. Subsequently comes the coding phase where one starts finally creating the website itself. Graphic elements that have been designed during the previous stages are used to create the actual website. Usually, the home page is created first, and then all sub-pages are added. Following this comes testing where every single link and functionality is tested to make sure that nothing is broken. After the website has been completed and delivered, regular maintenance and updating is done when required to ensure proper functionality.

On average, we aim for a six to eight-week turnaround, but the pace of any project is set by each client. Based on how much input can be provided during the initial stages, the availability with feedback, how soon the content is ready - all this affects the speed of completion. The functionality needs may also play a role. More complex sites will take more time to develop.

So, you've decided to take your business online. You've created a website and set up some social media profiles. But you're not seeing the results you were hoping for. What could be wrong?

Well, chances are you're missing out on one of the most important aspects of online marketing. And it is digital marketing agencies.

Digital marketing agencies can help you create a solid online marketing strategy. So, that will help you reach your target audience. Besides, achieve your business goals. Here are a few of the ways that they can help you:

1. 1. Digital marketing agencies can help you find your target audience. Also, it can create buyer personas.
2. 2. They can help you create powerful and effective marketing collateral. It can be website copy, email campaigns, and social media posts.
3. 3. They can help you set up and track key performance indicators (KPIs). It can gauge the effectiveness of your online marketing efforts.
4. 4. They can help you develop a search engine optimization (SEO) strategy. So, your website ranks higher on search engine results pages.
5. 5. They can help you create and execute paid advertising campaigns. We can do this on Google AdWords and Facebook Ads, etc.
6. 6. With their expert advice, you can make the most of digital marketing tools. We can do this via blogs, podcasts, etc.
7. 7. Finally, they can help you track and analyze your website's analytics data. So, you can identify areas for improvement.

If you want your business to succeed online, it's vital to partner with a digital marketing agency. And we can help you take your business to the next level. Contact us today to find out more. 

As digital marketing experts, BLeap gets these questions all the time. And, we're happy to answer them. Here we answer some of the most asked questions about digital marketing and how it works.

Digital Marketing is marketing products on the Internet using digital technologies. By mobile phones, display advertising, and any other digital medium.

To show your product or service on your customer's devices. It involves using different channels and platforms. In devices such as a  

• Computer desktop or laptop screen
• Smartphone screen (such as iPhone)
• Smart TV (such as Samsung Smart TV),
• And, etc.

It could be through content sharing websites like YouTube or Facebook, Display Ads on another website, Social Media platforms such as Twitter and LinkedIn.

It is an ever-changing industry when it comes to technology and data analysis. And it consists of marketing techniques and skills.

• Digital Marketing works across many channels, including
• Paid search (desktop and mobile)
• Display advertising (including banner ads, rich media ads, and video ads)

And Social media platforms such as

• Firstly, Facebook
• Secondly, Instagram
• Thirdly, Direct email mailers
• Moreover, Apps for mobile phones
• In addition, Websites
• TV through commercials aired on TV's
• And streaming services like Netflix & Hulu.

You can do it through companies that provide online marketing solutions to businesses. Or by dedicated digital agencies that offer "one-stop-shop" end-to-end solutions for digital business needs.

Today, online technologies and tools have improved vastly. Above all, businesses have to gain new customers to grow. Digital marketing is the most effective strategy for that. And engage more with their existing clients and get the best ROI. Besides, more than 50% of web users use ad-blocking software today. Hence, it is more important than ever to ensure your message isn't 'Blocked' by your viewers.

Digital marketing we can do through multiple channels, but I will cover some here. When it comes to (digital) marketing, you need to concentrate on these four:

1. 1. Websites/Blogs
2. 2. YouTube
3. 3. Social Media
4. 4. Offline Media

Above all, Websites are the essential aspect of digital marketing. As 70% of people who use the internet visit at least one website daily. Your website must be up-to-date, secure, and available to everyone 24/7 worldwide if you have a business. Having an effective landing page can give you more conversions than other channels. So it would be best if you considered this when launching new campaigns.

YouTube has emerged as one of the top marketing tools. Still, it's not accessible in many countries. Each month over 1 billion unique visitors watch hundreds of millions of hours of videos. It can be on their phones, computers, and TV screens. So, every business needs to have a YouTube channel to reach their target customers.

Social media integrated into your digital marketing is essential to get more traffic. If you are launching new products or services, show them on Twitter, Facebook and Linkedin. Social media is the best way to get people interested in what you offer. You can even use social media for email marketing. You can do this by Uploading your subscriber's list onto Hootsuite. And it is one of the most popular free social media tools.

Last but not least, offline media has become an excellent help for digital marketing. In contrast, it's for both physical stores & online shops. In the year 2017 alone, over 4 billion consumers shopped online. Investing in promotional ads is a great way to get your products noticed. You can do this via Billboards & TV commercials. Or through streaming services like

• Google Chromecast
• Apple TV & Airplay
• Spotify and
• Pandora.

In business, what's most important is these two. Where you're going and how much time it will take. G2Crowd created the following infographic. And it provides a quick snapshot of the actual ROI you could expect. Besides, this is from both inbound and outbound marketing activity.